Adblock Analyst
Breaking down the business of the ad blocking ecosystem.
Connect
It's made billions and advanced its monopoly advantage.
EXCLUSIVE: It maps out a new era of ad blocking on mobile devices.
It lost control over the ad blocker category it helped create
A recent study calls into question the promise of “acceptable”
An AR developer just turned real-world ads into a blockable thing
New study reveals 976 million users are off-grid to publishers and advertisers — and 57% never chose to block ads
For real this time (mostly)
Some last 1hr to 1.5hrs.
It's not detecting many ad blockers.
"Block ads, get paid"
They represent ~800 advertising and publishing companies.
'Premium Lite' removes most ads for users in Australia, Germany, and Thailand.
